BuildEng LLC × Upgrix
Turning technical expertise into a predictable project pipeline — helping a geotechnical engineering firm capture high-intent B2B demand across Texas.
Increased inbound inquiries from developers and contractors.
Higher rankings for engineering searches across Houston & Texas.
Decision-makers with active projects instead of general inquiries.
Reduced reliance on referrals with predictable lead flow.
The Challenge
BuildEng LLC is a trusted geotechnical and environmental engineering firm with a strong team of engineers, geologists, and field technicians delivering soil testing, drilling, construction material testing, and Phase I environmental assessments since 2016.
However, expertise alone wasn’t enough. Developers, contractors, and architects searching for geotechnical services weren’t consistently finding BuildEng — and even when they did, website visitors weren’t converting into quote requests.
The Takeaway
BuildEng had the expertise and credibility — what they needed was visibility and conversion. Upgrix built a system that connected them with the right buyers at the right moment.
What Upgrix Did
Local SEO for B2B Engineering
Optimized for high-intent searches like "geotechnical engineering companies near me," "soil testing Houston," and "Phase 1 environmental site assessment Texas."
Google Ads for Project Demand
Built targeted campaigns for each service — geotechnical, drilling, material testing, and environmental — ensuring high relevance and strong quality scores.
Conversion System Optimization
Simplified and optimized the quote request flow to increase form submissions from developers and contractors.
B2B Messaging Alignment
Repositioned messaging around compliance, deadlines, safety, and reporting — aligning with how project decision-makers evaluate vendors.