ScaleUp Marketing × Upgrix
Building a scalable, high-volume lead generation engine for home service contractors — delivering consistent, qualified leads across Texas and nationwide markets.
Steady flow of qualified leads across roofing, landscaping & renovation.
Reduced CPA while maintaining high-quality inquiries.
System built to expand beyond Texas into nationwide markets.
The Challenge
ScaleUp Marketing operates a pay-per-lead model for home service contractors including roofing, landscaping, and home renovation across Texas and major US cities.
The challenge was generating consistent, high-quality inbound lead volume while maintaining a low cost-per-lead — essential for sustaining their no-contract, risk-free model across multiple contractor clients.
The Takeaway
ScaleUp didn’t need more ad spend. They needed a structured acquisition system that delivered volume, quality, and profitability — all at scale. That’s exactly what Upgrix built.
What Upgrix Did
Paid Acquisition Strategy
Built high-intent Google Search campaigns targeting homeowners across Houston, Dallas, Austin, San Antonio, and beyond — segmented by service and location.
Funnel Architecture
Designed high-converting landing pages and lead capture flows to minimize drop-offs between ad click and form submission.
Lead Qualification System
Implemented pre-screening filters to ensure only high-intent, budget-qualified leads were passed to contractors.
Negative Keyword Strategy
Eliminated wasted ad spend by refining match types and filtering irrelevant traffic — significantly lowering CPA.